Attractive, polished packaging is essential in an industry where appearances definitely matter.
Beauty may only be skin deep, but it’s also big business — and if you want to be competitive in the cosmetics industry, your label needs to look the part. Thanks to technology advances, enhancing your label quality control standards can be as easy as making a few smart decisions. Investing in an industry-savvy label design and quality packaging equipment can elevate your brand to rival today’s top cosmetics companies.
According to an Orbis Research report, the global cosmetics market is expected to bring in $805 billion by 2023. The rise in disposable income, evolving lifestyles, and increasing demands for skincare from an aging population continues to propel cosmetic industry growth.
New cosmetic advances offer promise for a youthful and beautiful appearance — a desire which will likely never go out of style. But in this market, trends do come and go, so it’s important to stay in step with leading cosmetic companies.
Get a label quality control makeover in 5 steps.
Fortunately, whether your cosmetic company’s brand image needs a minor refresh or a complete makeover, putting the following label quality control measures in place will ensure that your product looks as fabulous as it really is.
1. DO QUALITY RESEARCH. See what’s working for others and where the industry is headed.
Survey the scene by doing a little window shopping or online browsing. Gather inspiration from top cosmetic companies by visiting their websites to get a feel for their brand image. Take special note of their label quality control, including design and uniformity. For even deeper insights, you might even read up on the history of popular cosmetic companies to see what has consistently worked or evolved over time.
From there, turn your attention to cosmetic industry trends. For instance, there’s good news for independent cosmetic companies that find the right niche, especially those that get a high-profile online beauty reviewer to take note. Beyond brand names, some customers care more about health and the environment and are looking for simple, clean products that offer process and ingredient transparency. The demand for natural and organic cosmetic products continues to increase.
2. DEVELOP A QUALITY DESIGN. Emulate top cosmetic companies, but find your own twist.
Once you have a handle on the competition and trends, it’s time to get creative. Your cosmetic product packaging and label is a major opportunity to connect with potential buyers. The key is to land on a design that looks just as professional as the packaging of large cosmetic companies, yet still makes a unique statement that reflects your brand.
Today’s customers value purity and sustainability, so you can communicate this through your design choices. Use eco-friendly packaging, along with san-serif fonts and earthy or neutral colors that convey sophisticated simplicity. Or, depending on your product, you might opt for vibrant colors and bold fonts or patterns that appeal to a younger market. Perhaps better still, tastefully mix it up to strike a balance with a timeless-yet-modern feel that appeals to all ages.
Also, remember to keep your online presence in mind. With some cosmetics companies reporting a 24% growth in online sales, it’s important for your label to pop not only on the shelf but on the screen too.
3. ENSURE QUALITY STANDARDS. Make sure your label meets requirements and looks professional.
Whatever design style you land on, you’ll want to ensure that your label is legible, FDA compliant, and clearly communicates quality to your customers. If labels are torn or placed haphazardly, all of your diligent research and design work may be for nothing. Think of your product package as representing you and your brand — the same way you would represent your cosmetics company in person. When meeting a potential customer, you wouldn’t want to arrive in a wrinkled shirt that was buttoned crookedly, but instead, you want to look sharp. Taking these label quality control steps is so important for your brand image, which has an especially huge impact in the cosmetics industry.
Safety is another quality concern for customers. The FDA may require tamper-resistant packaging for some cosmetic products, and even if not required, it’s a good idea. A tamper-evident seal will not only protect users but will also protect the product from being sampled or damaged prior to purchase.
4. SELECT QUALITY EQUIPMENT. Invest in a labeling system that offers efficiency and flexibility.
Pressure-sensitive labelers can be used on cosmetics containers of any size, including bottles, jars, tubes, and pencils. Fragile products as small as 0.3” can be delicately labeled by a specialized horizontal wrap-around labeling system. In fact, there are options available to fit whatever size, shape, and style of cosmetics container you need to label — even oddly shaped perfume bottles.
5. CHOOSE A QUALITY PARTNER. Find a trustworthy company that will make sure you don’t miss a beat.
If all of the options seem a bit overwhelming, Pack Leader USA is here to help. We can ask the right questions and walk through considerations you may not have thought of in helping you design a label quality control setup that works for your cosmetics company. Our free labeling equipment consultation is the perfect place to start.
Put your best face forward.
You may have noticed a common denominator in each of the five labeling makeover steps we’ve looked at — quality. No matter what kind of labels your cosmetic company needs, Pack Leader USA is here to help you identify the best options in the field and customize a labeling machine for excellence. Whether it’s pencils and tubes, cans and jars, or cylinders and compacts, we’ve got you covered.
To learn more about the different styles of labels, including wrap-around, top and bottom, front and back, full-body sleeves, and end dot, download our Guide to Labeling Cosmetic Containers today.