When you are running a startup, time is of the essence. If you are spending too much time on one thing, you’re not able to get to something else that requires your attention. Time becomes a constant battle for you as an entrepreneur and it’s something you can’t ever seem to get enough of.
What makes a beer connoisseur reach for a craft beer at their local shop? It’s possible they are checking Ratebeer or Beer Advocate to see what rating it carries, but they probably won’t get to that point unless the label gets their attention first....
Your lipstick packaging labels have some heavy lifting to do. They must conform to Food and Drug Administration (FDA) guidelines, be compelling and appealing to attract customers, convey the information the customer needs...
