What makes a beer connoisseur reach for a craft beer at their local shop? It’s possible they are checking Ratebeer or Beer Advocate to see what rating it carries, but they probably won’t get to that point unless the label gets their attention first....
Your lipstick packaging labels have some heavy lifting to do. They must conform to Food and Drug Administration (FDA) guidelines, be compelling and appealing to attract customers, convey the information the customer needs...
When food is prepared fresh, even if it’s going into a plastic clamshell for easy transport, it feels like a more personal experience. The customer knows, even if it’s never said aloud, that food was made by a real person, not...
